Buying for a friend
- Study her style — If she lusts after labels, she’ll love a designer fragrance, too.
- When does she wear it? — Some only spritz in the morning, while others like to top up on the go. If she does the latter, go for purse sprays and rollerballs.
- Don’t reinvent the wheel — If she only ever wears Lancôme Trésor, look for body lotions or candles in the same scent.
- If she likes to be wowed — Limited editions open up the chance to own something unique. You’ll find everything from lingerie mist to hair fragrance.
Buying for a man
- Do your research — Men tend to be brand loyal when they’ve found an aftershave they like, so see if there’s a new scent from their favourite fragrance house. It’ll nudge them into trying something different.
- Don’t always go for gift sets — If he’s going to use that soap-on-a-rope, great. If it’s likely to get discarded, don’t bother.
- For the younger gent — Go for lighter body splashes, instead of traditional cologne.
- Go matchy matchy — As cringeworthy as it sounds, if he loves your perfume, he might well love the men’s version.
A scented hostess gift
- You can’t go wrong with a candle — fact! One of life’s little luxuries, they’re great if it’s for someone you don’t know that well. Reed diffusers are a good option, too.
- Choose by season — Everyone loves a classic vanilla candle, but think about something that works well in winter. Warm berry or floral notes might help lift those long winter evenings.
- Personalise where possible — Fragrance conjures up memories, so if you’ve been on holiday together, find a scent that contains notes from your getaway.