When it comes to fashion, we think our local designers and brands are tops.
And there’s nothing easier than buying and checking out fashion online, all from the comfort of your own home! We’ve put together a list of some of our favourite proudly South African online clothing stores — from jewellery and handbags to clothes and shoes, these sites have got everything you need for you to get your fashion fix.
And if you’re looking specifically for plus-size fashion, we’ve got that covered, too, with 10 of our favourite places to buy plus size fashion in South Africa.
Started by two fashionista sisters, Nova Culture stocks local and international brands, including their very own fashion label. If you have to be at the head of the fashion pack, you’ll love what they have on offer.
This online store is a one-stop-shop for all your independent fashion buys. Everything in the shop is locally designed and they stock swimwear, jewellery and accessories, as well as clothes to take you from day to night.
Designed and made in Cape Town, the Dear Rae team work together to produce simple but gorgeous jewellery made of gold, silver, brass or copper. They also take commissions, so if you’re looking for a unique made-in-SA piece, look no further.
For exquisitely made leather bags and belts that come in a mind-boggling array of colours and styles, head online to Jinger Jack. Weekend bags, cute clutches, elegant totes — they’ve got you covered. And you can even get your bag, wallet or belt personalised with some engraving.
As self-confessed shoe-lovers, we’re glad that there’s a feel-good online option for dressing our feet. Not only does Tsonga have a range of practical leather shoes for men and women (their pumps and flats are our favourites), but all of the shoes are hand-stitched by locals from the community.
After a career in the fashion industry, the founder of Label Collections launched her own range of ready-to-wear clothes. There’s even a line of maternity wear, so those of us who are pregnant can support local fashion and look good.
The mother-daughter duo behind this site stock wearable wardrobe staples — most of which are designed and made locally. Their range of clothes and accessories really is impressive and they’re more than committed to excellent customer service.
Don’t worry, local designers are also working on African-inspired kids clothes, too! The clothes at Kuna are lovingly made for youngsters from birth to 10 years old, and every piece is guaranteed to be comfy and creative.
Bags, bags, bags! This luxury brand has a bit of a cult following among its fans — and it’s easy to see why. A Bloss & Co bag, wallet or scarf is the ultimate way to show off your style, all while supporting a home-grown fashion brand.
This bespoke fashion brand is one of the first places we go if we’re looking for sophisticated work wear or an elegant dress for a special night out. The fashion team prides themselves on keeping up with the latest catwalk trends, so you know you’ll look bang on trend.
Just remember to stay safe while you’re shopping up a storm at these amazing South African online clothing stores. Read our tips for safe online shopping and keep your hard-earned money protected.