Clean and healthy eating is something that is becoming more ubiquitous and to keep up with these culinary changes, Robertsons have decided to make moves towards clean labelling. To tell us about this journey to a cleaner, more natural product, Robertsons invited us to Avondale, a biodynamic and organic wine estate in Stellenbosch, to introduce us to #ANewWorldofSpices by taking us on a #SpiceDiscovery.
So what does clean labelling mean?
Clean Labelling 101
As consumers, we are becoming increasingly picky about our product choices. We’re starting to question the processing of certain foods and the inclusion of ingredients like added MSG. The clean label movement is encouraging food companies to take a careful second look at the ingredients in their products and make sure that they are all-natural, minimally processed and are GMO-free.
The aim is to return our food back to the way nature intended and that’s what Robertsons has been doing with their herbs and spices.
In realising that consumers are looking for quality and transparency, clean labelling involves meeting the consumer’s perception of what is ‘natural’. Robertsons has recently committed to this process, and here is what they have done so far:
• They’re Non-Irradiated
These clean label spices are non-irradiated and are now steam sterilised. This ensures freshness and hygiene without compromising on the taste of the herbs and spices.
• They’re GMO-Free
GMO-free GMO stands for Genetically Modified Organism and refers to plants, animals or other organisms whose genetic material has been changed in ways that do not occur naturally. All natural herbs and spices are GMO-free by nature and now Robertsons seasoning blends are also free from ingredients of GMO origin.
• They Have No MSG
Glutamate is a naturally occurring non-essential amino acid that is mimicked in some products by using Added MSG (Monosodium glutamate). The new Robertsons spices have naturally occurring glutamic acid which is an amino acid but the spices have no added MSG.
For more than three centuries, Avondale has always been cultivated in one form or another. In 1997, John and Ginny Grieve bought the farm and their youngest son Johnathan has been at the farm’s helm. Shortly after producing their first vintage, the farm was ravaged by a fire that came down from the surrounding mountains in 2000. Johnathan saw this as an opportunity to return the farm to its natural origins with the aim of creating a biodynamic and organic wine farm.
To go on your own #SpiceDiscovery with Robertsons Spices, head over to https://www.robertsons.co.za